Digital Institute in Bhubaneswar
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Professional digital marketing course details in India

  • What is Marketing?
  • Why it is needed?
  • What is Digital Marketing?
  • Overall Marketing Process.
  • Understanding Traditional Marketing.
  • Why Digital Marketing better perform than Traditional Marketing?
  • Digital Marketing Process.
  • Visitors Engagement.
  • What is engagement?
  • Why it is important?
  • Examples of engagement.
  • Bringing Targeted Traffic.
  • How to convert traffic into Lead?
  • Types of Conversion.
  • Overall Conversion Process.
  • What is Website Structure?
  • Why it is Important?
  • Landing pages.
  • Performance Evaluation.
  • Why it is Important?
  • Digital Marketing Tools Needed Download Syllabus
  • Over view of Internet knowledge
  • What is the difference between Internet & Web
  • Websites Over view
  • What is domain ??
  • What is domain names & domain extensions
  • What is web server & web hosting
  • Different types of web servers
  • Types of websites
  • What is domain name & web hosting
  • What is Plug-in?
  • Creating blueprint of every webpage. Read More
  • Understanding of SEO
  • Understanding of Online traffic
  • Competitor analysis & keywords Targeting
  • Content research planning and optimization
  • Creating SEO strategies
  • Google analytics and importance
  • Various reporting methods
  • Type of SEO??
  • What is On page optimization?
  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • What is the difference between keywords stuffing & keyword placement
  • Internal linking
  • Meta tags creation
  • Creating Webpage in WordPress CMS
  • Using google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters
  • How to write an optimized content
  • What is off page SEO?
  • SEO techniques?
  • SEO Auditing
  • What is off Page Optimization ??
  • What is Domain Authority?
  • How to increase Domain Authority
  • What are back links?
  • Types of back links
  • What is link building?
  • Types of link building
  • Link building strategies for your business
  • Monitoring SEO process
  • Preparing SEO reports
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD Read More
  • Understanding of SEM
  • Google Adwords and it’s importance
  • Set-up Adwords Account
  • Getting started on pay per click( PPC )
  • Key Components of paid Ads
  • Fundamental of Google adwords
  • Keyword analysis
  • PPC Campaign Set–up
  • Campaign optimization
  • Creating PPC strategy
  • Understanding inorganic search results
  • Introduction to Google Adwords & PPC advertising
  • Setting up Google Adwords account
  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Difference between search & display campaign
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why CTR is important?
  • Understanding bids
  • Creating Search Campaigns
  • Types of Search Campaigns  Standard,
  • All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?
  • Understanding different types of bid strategy
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords
  • Examples of types of keywords
  • Pros and cons of different types of keywords
  • Creating ads
  • Understanding ad metrics
  • Display & destination URL
  • Best & worst examples of ads
  • Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Understanding of SMM
  • Understanding medium of SMM
  • Social Content
  • Basics of Branding
  • Targeting and audience definition
  • Reporting and social reputation management
  • Social media paid advertising
  • Social media Activates
  • Facebook marketing
  • Understanding Facebook marketing
  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding Facebook best practices
  • Creating Social media strategies
  • Paid Advertising
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Linkedin Marketing
  • What is LinkedIn?
  • Understanding LinkedIn
  • Company profile vs Individual profiles
  • Understanding Linkedin groups
  • How to do marketing on LinkedIn groups
  • Linkedin advertising & it’s best practices
  • Increasing ROI from LinkedIn ads
  • Linkedin publishing
  • Company pages
  • Adv on linkedIn
  • Display vs text
  • Twitter Marketing
  • Understanding Twitter
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards Read More
  • Introduction to Web Analytics
  • WHAT IS WEB ANALYTICS
  • Purpose of analytics in Internet Marketing
  • Admin Interface, Setting up an accounts and Web properties
  • Managing account / Users
  • Google Analytics Interface Home Tab /Real time Data
  • Understanding different types of goals
  • Goal Creation
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • What is link tagging
  • How to set up link tagging
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required. Read More
  • Understanding of Lead Generation
  • Types Of Lead Generation
  • Understanding Audience Behavior
  • Understanding Target Audience
  • Lead Generation Platforms
  • Set up lead generation campaigns
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing. Read More
  • Understanding Content marketing
  • Blog writing
  • Website content writing
  • Info graphics Content writing
  • Content strategy?
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Understanding online influencers
  • 10 ways to connect with online influencers
  • How to increase opt-in email list with content marketing with examples
  • Case study on content marketing. Read More
  • Understanding of Internet marketing Strategy
  • Understanding Internet marketing Trends
  • Internet marketing platforms
  • Personal branding.
  • Conversion optimization.
  • Business Understanding. Read More
  • What is free lancing?
  • Understanding free lancing process
  • How to get free lancing projects??
  • Study of Free lancing websites
  • Account creations on Free lancing websites. Read More
  • Understanding Blog marketing
  • Content writing
  • How to Create Blogger?
  • How to done Blog submissions ?
  • What is blog commenting?
  • Blog posting
  • How to write seo friendly blogs? Read More
  • Understanding info graphics
  • Why info graphics use..!!!
  • How to create info graphics
  • Info graphics Themes
  • Meaning full Info graphics
  • Infographics content writing
  • Understanding of landing page
  • How to design landing page
  • Importance and advantage of landing page
  • Landing page Speed
  • Landing page analysis.
  • Understanding Video making
  • How to make videos??
  • Set-up Video theme
  • Video making tools
  • Understanding of webmaster
  • How to Generate Webmaster Code
  • Set-up Webmaster Account
  • How webmaster works
  • Webmaster Dashboard
  • What is Structured Data?
  • What is Rich Cards??
  • What is Data Highlighter??
  • What is HTML Improvements??
  • What is Accelerated Mobile Pages??
  • What is Search Traffic??
  • Crawling Issues!!!
    • What is online reputation management?
    • Why online reputation management is need??
    • Understanding ORM
    • How to create positive brand image online??
    • Understanding tools for monitoring online reputation
    • Best examples of online reputation management.

Digital Marketing Training in India

We Transform Your Vision into Creative Results. Digital Gurucool is an activity that plans to give proficient Digital Marketing training in India and counseling for the general vocation development of Students or in our language #DigitalBachha, working experts and business visionaries/new companies or Startups and Entrepreneurs.

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In the competitive world, technology advancements have introduced various methods that have turned them into successful Digital Marketing Courses in India. Similarly, we at DigitalGuruCool consist of a strong foundation of being a Best Digital Marketing Institute in India for the aspirant students waiting to make a career in digital marketing. The digital industry has emerged with tremendous techniques and methods of providing a small or large-scale business their availability and visibility through online platforms.

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Our live projects and practical experiments shape the student’s hidden techniques that lead to some execution of certain strategies taught by us. We consider providing:

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With the variety of Digital Marketing Course fees along with some specially designed projects to put your skills into action and certificates that highlights the skills of the world at the fulfillment of the course. DigitalGuruCool is one of the top ranking Digital Marketing Institute in India that believes in researching latest technical speculations for a successful application of the knowledge amongst aspirants.

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Through our initiative, several aspirants have attained successful placements in various tycoon companies along with the best salary packages to flaunt. Our training programs are leaded in a classroom by some Digital Marketing Training Courses in India expert faculty along with various branch institutions are provided under the umbrella of DigitalGuruCool.

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DigitalGuruCool makes the course journey go according to the time period decided. Depending on the aspirant’s doubts and executions of the taught strategies, once you get polished with our best tools, you are the master of this digital world. You may get places as:

  • SEO Executive
  • SMO Executive
  • PPC Executive
  • PPC Manager
  • Internet Marketing Executive
  • Internet Marketing Manager
  • Social Analyst
  • SEO Analyst
  • Online Marketing Trainer
  • SEO Trainer
  • SEO Expert
  • WEB Designer
  • Content Writer

Various IT firms are looking for some enthusiastic aspirants that are ready to pay impressive salary packages, and in return, they come to find the face of their industry. We at DigitalGuruCool which is the ( Best digital marketing institute in India ) mold our students to take guaranteed steps to reach their final destination of attaining some exciting job profiles. At DigitalGuruCool once you join our Digital Marketing institute in India, we provide you with the course completion certificate to achieve greater applauds in near future.

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Digital Marketing Institute in Bhubaneswar:- Plot number “-121” n, Near Global Corporation, 3, N3, Block N3, IRC Village, Nayapalli, Bhubaneswar, Odisha 751012